smileygecko.

Search · AI discovery · Content

SEO and AI search
optimisation.

SEO, AEO, GEO, AIO and content writing for businesses in the UK, Australia, the Philippines and the UAE.
GEO also supports businesses across Asia through remote English-language delivery.
A clearer message. A bigger possibility.

Your next chapter, online.
Designed for peopleStructured for discoveryBuilt around your business

01 / SEO

Search engine optimisation (SEO)

Build a clearer route from search to enquiry.

Help customers in the UK, Australia, the Philippines and the UAE discover your business through useful content and a sound technical foundation. Search intent, descriptive page titles, internal links and mobile performance all work together.

  • Search intent & keywords
  • Technical foundations
  • On-page optimisation
Explore our SEO service ↗

02 / AEO

Answer engine optimisation (AEO)

Useful answers to real customer questions.

Give customers direct, useful answers to the questions they are already asking. Clear headings, concise explanations and well-structured FAQs help people and answer engines understand what you offer.

  • Question-led content
  • Clear, concise answers
  • Structured information
Explore our AEO service ↗

03 / GEO

Generative engine optimisation (GEO)

English-language GEO across Asia, the UK and Australia.

Make your business easier for generative search systems to understand. Consistent business information, clear service descriptions and original, useful content support discovery in AI-generated search experiences. Our GEO service is available across Asia, as well as the UK and Australia, with remote English-language delivery.

  • Consistent brand information
  • Useful, original expertise
  • Clear service context
Explore our GEO service ↗

04 / AIO

AI optimisation (AIO)

Artificial intelligence optimisation.

Bring your website and content together with an AI-aware approach. We use AIO to mean improving how your business information is organised and understood across AI-assisted discovery, with human review throughout.

  • AI-readable content
  • Human editorial review
  • Connected content strategy
Explore our AIO service ↗

05 / Content Writing

Content Writing

Content with something to say.

Website copy that sounds like your business and speaks to your customers. From service pages to articles, every word has a purpose: explain, build confidence and help people take the next step.

  • Website & service copy
  • Articles & FAQs
  • UK · Australia · Philippines · UAE
Explore our Content Writing service ↗

Four markets. One connected approach.

Clear content.
Without the distance.

Explore our markets, including the UK, Australia, the Philippines and the UAE. For GEO, we also support businesses across Asia in English.

United Kingdom

Built for your UK audience.

SEO and content shaped around the way your UK customers search, read and choose. Clear British English and relevant service information.

Australia

A clear voice for Australia.

Websites and content adapted for Australian audiences, with local language, relevant search intent and a straightforward path from discovery to enquiry.

Philippines

Clearer discovery in the Philippines.

SEO, AEO, GEO and AIO for businesses reaching English-speaking audiences in the Philippines. Clear service information, useful answers and content shaped around your customers.

United Arab Emirates

Connect with your UAE audience.

SEO, AEO, GEO and AIO for businesses serving English-speaking audiences in the UAE. Relevant search intent, clear business information and helpful content for customers exploring your services.

Practical resources

See how we approach
search and content.

Explore the checklists and editorial methods behind our approach. These are practical guides, rather than claims of client results.

SEO in practice

A practical website checklist.

See how we assess clear service information, regional relevance, technical foundations and the route to an enquiry.

Read our SEO checklist ↗

AI and editorial quality

A workflow with human review.

Explore a practical method for checking facts, useful examples and tone before content is published.

Read the content workflow ↗

A documented internal project

The Smiley Gecko rebuild.

See how this website moved from Divi to a standalone WordPress theme while preserving its design, content and URLs.

Read the case study ↗

How we work

Good work starts
with a conversation.

01 / UNDERSTAND

Your business first.

We explore your audience, your goals and what your current website needs to do better.

02 / CREATE

Bring it together.

Design, content and search foundations develop as one connected experience.

03 / REFINE

Ready for the next step.

Review the details, test across screen sizes and agree a clear launch plan.

A little clarity

Good questions.
Straight answers.

What is the difference between SEO, AEO and GEO?

SEO improves a website’s foundations for traditional search. AEO focuses on clear answers to specific questions. GEO helps generative search systems understand your business and content. They overlap, so a coherent content strategy supports all three.

Do you work with businesses in the UK, Australia, the Philippines and the UAE?

Yes. Smiley Gecko offers search optimisation and content writing for businesses serving the UK, Australia, the Philippines and the UAE. Projects can be handled remotely, with language and content adapted to your audience.

What does AIO mean here?

We use AIO to mean artificial intelligence optimisation: organising and reviewing your website content so it is clear to people and AI-assisted discovery systems. Terminology varies, so we agree the practical scope before work begins.

Can you guarantee search rankings or AI citations?

While no one can guarantee a particular search ranking or AI citation, there is plenty we can do to strengthen your visibility. We combine useful content, clear structure and technical quality to help search engines and AI systems understand your business—and help the right customers discover what you offer. Our focus is on building a strong foundation for lasting growth.

How much do your services cost?

Pricing depends on your website, the work required and the number of pages involved. Contact us with your priorities so we can agree the scope, deliverables and cost before work begins.

How long will my project take?

We agree a timetable after reviewing your website and requirements. Updating a few pages takes less time than restructuring a website or developing new content. Search visibility can take longer to change than the website itself.

What happens during a project?

We start by discussing your business, audience and goals. We then review your website, agree priorities and prepare the proposed changes. You review the work before publication, followed by checks that the agreed changes are working.

What do you need from me to get started?

Your website address, a description of your services, your target markets and your main goals are a useful starting point. Existing brand materials, customer questions and genuine project examples also help. We identify any access needed for the agreed work.

Do I need SEO, AEO, GEO and AIO together?

You do not need to commission all four at once. We review your website and recommend priorities based on your goals. These services overlap, so one improvement—such as a clearer service page—can support several areas of search and discovery.

How will we measure progress?

We agree measures that match your goals, such as relevant search impressions, website visits and enquiries. Where access is available, Search Console and analytics can help track changes. AI mentions and citations can also be reviewed, although results vary between platforms and searches.

Built around your business

A clearer path forward.

Clear service information

Help visitors understand what you offer, who it is for and how to take the next step.

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Your next chapter

Let’s make
something better.

Tell us about your business, your audience and what you have in mind. We’ll start with a conversation about the right next step.

Discuss your project ↗

Serving the UK · Australia · Philippines · UAE · Working remotely