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Answer engine optimisation (AEO)

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Turn real customer questions into useful answers. Smiley Gecko helps businesses explain their services with direct wording, relevant detail and a structure that works for people and answer-led discovery.

Clear answers to the questions behind a buying decision

Find the questions worth answering

Use approved business information, existing enquiries and the customer journey to identify what readers need to know about scope, process, suitability and next steps.

Write answers with enough context

Put the direct answer first, then explain the conditions and useful detail. Avoid vague promotional copy and answers that promise more than the business can deliver.

Organise the answers on the right pages

Place service questions beside the relevant offer, connect longer explanations to supporting articles and add FAQ structured data only when it matches visible questions and answers.

What we can deliver

  • A prioritised set of customer questions
  • Question-led headings and draft answers for agreed pages
  • Recommendations for FAQ placement and supporting links
  • A check that structured data matches visible content

Every project starts with an agreed brief. The exact pages, deliverables, costs and review stages are confirmed before work begins.

Four markets. Clear English-language content.

Explore our approach for UK · Australia · Philippines · UAE.

See the approach in practice

How to turn customer questions into useful FAQs. You can also read the Smiley Gecko website rebuild case study, a clearly labelled internal project.

Questions about this service

How is AEO different from SEO?

SEO covers the wider foundations of search visibility. AEO focuses on clear answers to specific questions. The two overlap, so answer content should sit within a coherent website and content plan.

Does every answer need an FAQ page?

No. An answer is often most useful on the service page where the question arises. A separate FAQ is appropriate when it makes information easier to find.

Will FAQ schema produce a special Google result?

Structured data describes the visible content. It does not guarantee a special search result, ranking or AI citation, and search features can change.

Can the answers cover more than one market?

Yes, where the facts are shared. Availability, currency, local terminology or project arrangements should be stated separately when they genuinely differ.

Discuss your AEO project

Tell us about your website, audience and priorities. Email jason@smileygecko.com to agree the next step.

Connected services

Published by Smiley Gecko · Editorial approach