Our editorial approach

Smiley Gecko publishes practical guides about search, AI-aware content organisation and website writing. They are general information, not a promise of a ranking, citation or business outcome.

Company attribution

Articles credited to Smiley Gecko use the company author bio. We do not present company attribution as the personal credentials of a named specialist.

Sources and claims

Source links accompany guidance where readers benefit from checking the original explanation. Search and AI products change, so check the linked primary guidance before relying on a platform-specific detail. A source link supports the related explanation; it is not an endorsement of Smiley Gecko by that source.

AI assistance and review

AI tools may support planning and drafting. Business facts, source links, examples and final wording need review. An AI-generated suggestion is not evidence that a factual claim is true.

Examples and photographs

Hypothetical business examples are described as hypothetical. Illustrative stock photographs are credited and are not presented as client work. Client names, testimonials, qualifications and measured results require evidence and permission before publication.

Project evidence

Our website rebuild case study is an internal project. It distinguishes changes made and checks performed from results that have not been measured.

Corrections

If you spot an error, email jason@smileygecko.com with the page address, the relevant passage and supporting information so it can be reviewed.