Case study: rebuilding the Smiley Gecko website

INTERNAL PROJECT · WORDPRESS · NOVEMBER 2026

This case study documents work on Smiley Gecko’s own website. It is not a client testimonial or evidence of a measured increase in traffic, rankings or enquiries.

The starting point

The site used Divi to display a custom navy-and-orange design. The homepage included five service sections, a sliding category indicator, FAQs, a benefits slider and contact links. The Blog page listed articles with photographs and pagination.

The brief

Keep the appearance and existing content while moving the website into a standalone WordPress theme. Preserve the Inter font, brand colours, gecko logo, service copy, article text, image credits and public page addresses.

What changed

The homepage layout moved into theme templates, with design variables retained in the stylesheet.
The blog grid moved from a Divi module to a native WordPress query with 12 posts per page.
The benefits slider and category indicator were retained in the theme’s JavaScript.
Existing article HTML, source links and photography remained in WordPress.
Essential layout CSS was delivered as a normal stylesheet rather than relying on delayed activation.

What was checked at publication

On 8 November 2026, the new Smiley Gecko theme was published after backup confirmation and preview approval. Checks confirmed successful responses for the homepage, both blog listing pages and an article. The listing contained 12 articles on the first page and two on the second.

Browser checks confirmed the benefits slider advanced, the article image loaded and the checked article had one main heading. The tested pages rendered without Divi layout sections. These are implementation checks, not a complete performance or accessibility audit.

The result we can substantiate

The standalone theme became active and the checked pages continued to display the existing design and content. We have not presented a before-and-after speed score, ranking change, AI citation or revenue uplift because those results were not measured in this project record.

Explore the work

View the homepage, browse the articles or read about our SEO, AIO and Content Writing services.

Project account published by Smiley Gecko. Editorial approach.